Cru
NATURAL UNDYED WARDROBE
Made in France
The Chest
Wonderful Jewels for Urban Tales
Made in France
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Drop Earrings
90 €
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The Minaudière Necklace
435 €
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The Heart of the Seas Necklace
265 €
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The Bracelets
240 €
NATURAL MADE IN FRANCE WARDROBE
Virginie Voncken creates a delicate, poetic and sustainable everyday wardrobe. Her brand revisits iconic garments lending them a unique look with meticulous attention to detail, while taking her commitment to ethical and eco-friendly principles to new heights. As an ode to the planet, every element is made locally using exquisite natural materials by ateliers who offer their outstanding expertise.
CruAs a purist concept, the CRU collection comprises garments made from exquisite natural fibers in unbleached and undyed colours.
Cru
"Discover the refined simplicity of the Cru concept, undyed clothing"
More informationSport Chic
Quand la nature inspire la Couture
Molleton Gots
Plis & fleurs
The tee-shirt
Discover the emblematic T-shirt of Conscious Luxury
"Écume & Mer 100% organic cotton GOTS certified"
“Wavy bourdon stitch evokes the bubbling of sea foam”
"Diamond-cut flower buttons, hand-cut in Italy"
“Cru color, the new black!”
“What if we turned to sustainable fashion?”
“Ecology is sexy”
Gots
The most stringent label, GOTS ensures the ethical manufacturing of all suppliers of certified products according to strict standards, as well as the use of organic fibers.
Learn more about the GOTS label
Inspirations
Cru, a purist concept of undyed clothing, unveils its first collection: "Time regained".
Discover the inspirations of season 1.
Explore the "Time Regained" collection.
Month after month, each episode unveils exceptional craftsmanship, revisiting iconic pieces in a sustainable and creative way.
Discover all the episodes of season 1.