Conscious luxury wear
VIRGINIE VONCKEN, THE NEW "REASONED LUXURY" BRAND
Virginie Voncken offers a healthy alternative to conventional fashion by creating an elegant, natural, and sustainable wardrobe, made in France under an approach called "Conscious Luxury."
Opening a new path to reasoned luxury, Virginie Voncken advocates for ecological and ethical values as well as kindness and transmission through her creations. She enhances everyday life by leveraging local artisanal know-how while ensuring minimal environmental impact. Virginie Voncken embodies engaged fashion of excellence, restoring value to clothing and the artisans who craft them.
Influenced by the beauty of nature, her childhood memories, her maternal grandmother's flower garden, the Normandy sea, and artistic movements such as Art Nouveau and Impressionism, Virginie, the creator of her eponymous brand, reinterprets minimalism through delicate cuts and finishes inspired by flowers and Couture.
Virginie Voncken dresses women who are radiant, aesthetic, and attentive to the smallest details. Devotees of refined and poetic elegance, they are aware of current challenges and convinced of the necessity for measured consumption.
Exquisite
Natural
Unyed
Materials
Cru
CRU: THE FIRST ECO-CONCEPT BY VIRGINIE VONCKEN
A garment that is the healthiest of all is the one that uses no dye.
To redefine the foundations of sustainable fashion, Virginie Voncken did not start with a blank canvas but rather with a canvas of CRU colors. In response to the major issues associated with textile dyeing—and recognizing that even traditional raw garments are often bleached and dyed to ensure uniformity for retail—Virginie Voncken has created the CRU concept as a radical answer to this absurdity. This purist collection, made in France, consists exclusively of noble natural fibers, free from any bleaching or dyeing. CRU thus offers the first completely undyed wardrobe, respectful of both the environment and the skin.
CRU presents a vision of a future imbued with tranquility and elegance. The inaugural collection, titled "Le Temps Retrouvé" (The Time Regained), unveils a universe where nature has harmoniously reclaimed its space. Set against the backdrop of expansive Normandy beaches, small self-sufficient dwellings shaped like flowers have blossomed amid the remnants of Belle Époque villas. The collection’s film tells the story of Flora, from her home called Pétale, revealing the art of living in a new society founded on respect for the past and its resources.
Inspired by vacation attire along the Normandy coast, "Le Temps Retrouvé" merges the heritage of each generation to create a timeless style that evolves with its time. It intertwines the immaculate whiteness of Proustian silhouettes, the elongated lines of the 1920s, the hourglass shapes of the 1940s, the flared volumes of the 1970s, and the iconic knit sets of the 1980s, connecting eras without nostalgia but with a contemporary simplicity that preserves what is essential: emotion.
VIRGINIE VONCKEN, UNE MARQUE INCLUSIVE ET EXCLUSIVE
THE NEW DREAMY AND SUSTAINABLE LUXURY FOR ALL
Like flowers that are all different yet remarkable, Virginie Voncken celebrates the diversity of beauty beyond standards. Her size range extends from 34 to 46, with two leg lengths available for her jeans. The brand, certified GOTS by Ecocert, is available on its website virginievoncken.paris and soon in pop-up stores and selective multi-brand shops.
Crafted artisanally, the collections are limited to a few dozen models per year, released in episodes. Each episode finances the production of the next to avoid overproduction. The models are available in stock (ranging from five to thirty items per size), for pre-order, or as unique pieces.
QUI EST VIRGINIE VONCKEN ?
A COMMITTED IDEALIST FOR A RESPECTFUL AESTHETIC
Stylist and artistic director, Virginie Voncken grew up in Seine-et-Marne in a house surrounded by a blooming garden. Her father, a painter passionate about Impressionism, instilled in her a love for drawing, while her mother, a skilled seamstress, made her appreciate fine clothing. She spent her summers in Cabourg or in Poland with her grandmother, a knitter, who introduced her to hand knitting. Naturally, this creative childhood led her to pursue artistic studies.
Graduating from the Estienne and Duperré schools, her artistic talent opened unique opportunities: creating hand-painted textiles for Christian Lacroix and knitwear designs for Lanvin. At the age of 20, she won a competition for Jean-Paul Gaultier and joined his haute couture studio. She later collaborated with Chantal Thomass, Nelly Rodi, and contributed to the modernization of the Lacoste brand alongside Christophe Lemaire and Felipe Oliveira Baptista. Eventually, she became the style director at Jacadi, infusing contemporary vision into children's fashion.
After 20 years of experience in prestigious French houses and becoming aware of the negative impacts of the globalization of the textile industry, Virginie Voncken launched her own brand in 2024. Virginie Voncken is a benevolent brand, uncompromising in its ethics and ecological footprint, dedicated to preserving local craftsmanship to make sustainable fashion more desirable.
Virginie Voncken is committed to combating overconsumption. She aspires to establish ecological elegance as a true movement, known as "Conscious Luxury."
