Cru

NATURAL UNDYED WARDROBE

Made in France

The reading

episode 2

CRU
EPISODE 2: THE READING
THE TULIPE TEE-SHIRT

Discover the second essential piece of the contemporary wardrobe: the Tulip T-shirt. Designed with elegance and environmental respect, Tulip embodies the perfect marriage between style and sustainability. Locally crafted from high-quality organic cotton jersey, every detail is designed to minimize impact on the planet. With its GOTS certification by Ecocert and its RAW shade, without bleaching or polluting dye, Tulip becomes the symbol of healthy, conscious, and luxurious fashion. Dive into a world where every stitch tells a story, where artisanal quality meets ethical ecological consciousness. Tulip, more than just a garment, it's a statement of commitment.

  • THE GOTS TEE-SHIRT 140 € Tee shirt Tulipe en jersey non teint, avec une poche fleur et un collier en gros maillon en laiton et une boucle d'oreille en perle baroque XL. Virginie Voncken créateur made in France.
  • THE PEARLS HOOPS 160 €
  • The Choker 150 €
  • The pearls pendants 140 €
Discover episode 2 : The reading

"Taking the time for beautiful finishes"

“Cru color, the new black!”

"The made in France T-shirt with handcrafted finishes"

“What if we turned to sustainable fashion?”

Gros plan de dos sur une femme portant un jean écru avec poches en forme de Tulipe. Étiquette en cuir gravée du nom Virginie Voncken, bijou de jean attaché aux passants de la ceinture composé d'une chaîne XL en laiton, perles de nacre et perles baroques allongées, le tout fabriqué en France. Dos nu révélant un profil de sein, avec une lumière douce pour une élégance chic.

“Ecology is sexy”

“The sustainable denim made in France with handcrafted finishes.”

The denim

Discover the most desirable sustainable jeans

The tee-shirt

Discover the emblematic T-shirt of Conscious Luxury

Label

Virginie Voncken has received GOTS certification label.

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Gots

The most stringent label, GOTS ensures the ethical manufacturing of all suppliers of certified products according to strict standards, as well as the use of organic fibers.

Learn more about the GOTS label

Inspirations

Cru, a purist concept of undyed clothing, unveils its first collection: "Time regained".

Discover the inspirations of season 1.
Plage étendue, maisonnette futuriste en forme de tulipe, recouverte de panneaux solaires miroirs, posée sur une dune de sable au milieu de la plage. Reflet dans une mare d'eau créant une seconde tulipe. À l'horizon, la mer, quelques nuages dans le ciel. Le coucher de soleil derrière la maison offre une lumière apaisante à l'ensemble.

Explore the "Time Regained" collection.

Month after month, each episode unveils exceptional craftsmanship, revisiting iconic pieces in a sustainable and creative way.

Discover all the episodes of season 1.

"The healthiest garment is one that uses no dye."

Commitment: Zero dyeing

When I became aware of the pollution caused by textile dyes and their health risks, I set out to find undyed clothing. Except for a few undergarments, my search proved futile. That's when I decided to create a complete contemporary wardrobe in natural colors.

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Femme aux cheveux ondulés, porte un tee-shirt en coton biologique certifié GOTS écru sans teinture, doté d'une poche en forme de tulipe, fabriqu

Cru

"Discover the refined simplicity of the Cru concept, undyed clothing"

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"Elegant and committed clothing & jewelry, made in France."

About us

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“Natural, local & respectful in every detail.”

Ethics & Ecology

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