Cru
NATURAL UNDYED WARDROBE
Made in France
Pearl Coast
episode 3
CRU
EPISODE 3: Pearl Coast
KNITWEAR & THE SEA
In the third episode of the CRU “Côte de Nacre” collection, the brand revisits knitwear in an eco-responsible and poetic way, while highlighting artisanal know-how. The Tekla cardigan, knitted in Normandy from undyed Merino d'Arles wool, features timeless styling, pagoda sleeves, gathered shoulders and openwork wave knit. Adorned with Troca mother-of-pearl buttons engraved in France, it pairs perfectly with a GOTS-certified “Mer et Écume” organic cotton rib ensemble, finished to evoke the bubbling of the sea and embellished with precious mother-of-pearl flower buttons. Each piece embodies eco-friendly fashion, magnifying tradition and craftsmanship.
NATURAL MADE IN FRANCE WARDROBE
Virginie Voncken creates a delicate, poetic and sustainable everyday wardrobe. Her brand revisits iconic garments lending them a unique look with meticulous attention to detail, while taking her commitment to ethical and eco-friendly principles to new heights. As an ode to the planet, every element is made locally using exquisite natural materials by ateliers who offer their outstanding expertise.
CruAs a purist concept, the CRU collection comprises garments made from exquisite natural fibers in unbleached and undyed colours.
-
Mer GOTS shorty
288 €
-
-
-
THE GOTS CROP TOP
239 €
-
The GOTS HENLEY
316 €
-
-
-
THE MERINO CARDIGAN
160 €
"Écume & Mer 100% organic cotton GOTS certified"
“Wavy bourdon stitch evokes the bubbling of sea foam”
"Diamond-cut flower buttons, hand-cut in Italy"
“Cru color, the new black!”
“What if we turned to sustainable fashion?”
“Ecology is sexy”
Sport Chic
Quand la nature inspire la Couture
Molleton Gots
Plis & fleurs
Knitting art
Discover the sea-inspired wave knit
The tee-shirt
Discover the emblematic T-shirt of Conscious Luxury
Gots
The most stringent label, GOTS ensures the ethical manufacturing of all suppliers of certified products according to strict standards, as well as the use of organic fibers.
Learn more about the GOTS label
Inspirations
Cru, a purist concept of undyed clothing, unveils its first collection: "Time regained".
Discover the inspirations of season 1.
Explore the "Time Regained" collection.
Month after month, each episode unveils exceptional craftsmanship, revisiting iconic pieces in a sustainable and creative way.
Discover all the episodes of season 1.
"The healthiest garment is one that uses no dye."
Commitment: Zero dyeing
When I became aware of the pollution caused by textile dyes and their health risks, I set out to find undyed clothing. Except for a few undergarments, my search proved futile. That's when I decided to create a complete contemporary wardrobe in natural colors.
More information
Cru
"Discover the refined simplicity of the Cru concept, undyed clothing"
More information
