Cru

NATURAL UNDYED WARDROBE

Made in France

The Chest

Wonderful Jewels for Urban Tales

Made in France

Drop Earrings 90 €
The Minaudière Necklace 435 €
The Heart of the Seas Necklace 265 €
The Bracelets 250 €

Discover Episode 5 - The Chest

NATURAL MADE IN FRANCE WARDROBE

Virginie Voncken creates a delicate, poetic and sustainable everyday wardrobe. Her brand revisits iconic garments lending them a unique look with meticulous attention to detail, while taking her commitment to ethical and eco-friendly principles to new heights. As an ode to the planet, every element is made locally using exquisite natural materials by ateliers who offer their outstanding expertise.

Cru

As a purist concept, the CRU collection comprises garments made from exquisite natural fibers in unbleached and undyed colours.

Cru

Femme lumineuse, canotier noir, coupe ondulée avec boucle d'oreille en perles baroques, collier laiton brillant, tee-shirt écrue en coton biologique certifié GOTS à encolure bateau. Son regard plein d'espoir vers l'avenir, sa tenur fabriquée en France.

"Discover the refined simplicity of the Cru concept, undyed clothing"

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Sport Chic

Quand la nature inspire la Couture

Molleton romantique

Plis & fleurs

The denim

Discover the most desirable sustainable jeans

The tee-shirt

Discover the emblematic T-shirt of Conscious Luxury

"Écume & Mer 100% organic cotton GOTS certified"

“Wavy bourdon stitch evokes the bubbling of sea foam”

"Diamond-cut flower buttons, hand-cut in Italy"

“Cru color, the new black!”

“What if we turned to sustainable fashion?”

Gros plan de dos sur une femme portant un jean écru avec poches en forme de Tulipe. Étiquette en cuir gravée du nom Virginie Voncken, bijou de jean attaché aux passants de la ceinture composé d'une chaîne XL en laiton, perles de nacre et perles baroques allongées, le tout fabriqué en France. Dos nu révélant un profil de sein, avec une lumière douce pour une élégance chic.

“Ecology is sexy”

Label

Virginie Voncken has received GOTS certification label.

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Excellence

The most stringent label, GOTS ensures the ethical manufacturing of all suppliers of certified products according to strict standards, as well as the use of organic fibers.

Inspirations

Cru, a purist concept of undyed clothing, unveils its first collection: "Time regained".

Discover the inspirations of season 1.

Plage étendue, maisonnette futuriste en forme de tulipe, recouverte de panneaux solaires miroirs, posée sur une dune de sable au milieu de la plage. Reflet dans une mare d'eau créant une seconde tulipe. À l'horizon, la mer, quelques nuages dans le ciel. Le coucher de soleil derrière la maison offre une lumière apaisante à l'ensemble.

Explore the "Time Regained" collection.

Month after month, each episode unveils exceptional craftsmanship, revisiting iconic pieces in a sustainable and creative way.

Discover all the episodes of season 1.

@virginievoncken
Blossoms body and heart

Discover on Instagram @virginievoncken, the sustainable French brand. Follow our latest creations, showcasing our local excellence craftsmanship and ecological commitments!