Cru

NATURAL UNDYED WARDROBE

Made in France

Pearl Coast

episode 3

CRU
EPISODE 3: Pearl Coast
KNITWEAR & THE SEA

In the third episode of the CRU “Côte de Nacre” collection, the brand revisits knitwear in an eco-responsible and poetic way, while highlighting artisanal know-how. The Tekla cardigan, knitted in Normandy from undyed Merino d'Arles wool, features timeless styling, pagoda sleeves, gathered shoulders and openwork wave knit. Adorned with Troca mother-of-pearl buttons engraved in France, it pairs perfectly with a GOTS-certified “Mer et Écume” organic cotton rib ensemble, finished to evoke the bubbling of the sea and embellished with precious mother-of-pearl flower buttons. Each piece embodies eco-friendly fashion, magnifying tradition and craftsmanship.

  • Mer GOTS shorty 288 €
  • THE GOTS CROP TOP 239 €
  • The GOTS HENLEY 316 €
  • THE MERINO CARDIGAN 160 €
Discover episode 3 : Pearl Coast

"Écume & Mer 100% organic cotton GOTS certified"

“Wavy bourdon stitch evokes the bubbling of sea foam”

"Diamond-cut flower buttons, hand-cut in Italy"

“Cru color, the new black!”

“What if we turned to sustainable fashion?”

Gros plan de dos sur une femme portant un jean écru avec poches en forme de Tulipe. Étiquette en cuir gravée du nom Virginie Voncken, bijou de jean attaché aux passants de la ceinture composé d'une chaîne XL en laiton, perles de nacre et perles baroques allongées, le tout fabriqué en France. Dos nu révélant un profil de sein, avec une lumière douce pour une élégance chic.

“Ecology is sexy”

Sport Chic

Quand la nature inspire la Couture

Molleton Gots

Plis & fleurs

Gots ribs

Discover the cotton rib set buttoned with mother-of-pearl flowers

Knitting art

Discover the sea-inspired wave knit
pull en laine mérinos

The denim

Discover the most desirable sustainable jeans

The tee-shirt

Discover the emblematic T-shirt of Conscious Luxury

Label

Virginie Voncken has received GOTS certification label.

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Gots

The most stringent label, GOTS ensures the ethical manufacturing of all suppliers of certified products according to strict standards, as well as the use of organic fibers.

Learn more about the GOTS label

Inspirations

Cru, a purist concept of undyed clothing, unveils its first collection: "Time regained".

Discover the inspirations of season 1.
Plage étendue, maisonnette futuriste en forme de tulipe, recouverte de panneaux solaires miroirs, posée sur une dune de sable au milieu de la plage. Reflet dans une mare d'eau créant une seconde tulipe. À l'horizon, la mer, quelques nuages dans le ciel. Le coucher de soleil derrière la maison offre une lumière apaisante à l'ensemble.

Explore the "Time Regained" collection.

Month after month, each episode unveils exceptional craftsmanship, revisiting iconic pieces in a sustainable and creative way.

Discover all the episodes of season 1.

"The healthiest garment is one that uses no dye."

Commitment: Zero dyeing

When I became aware of the pollution caused by textile dyes and their health risks, I set out to find undyed clothing. Except for a few undergarments, my search proved futile. That's when I decided to create a complete contemporary wardrobe in natural colors.

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Femme aux cheveux ondulés, porte un tee-shirt en coton biologique certifié GOTS écru sans teinture, doté d'une poche en forme de tulipe, fabriqu

Cru

"Discover the refined simplicity of the Cru concept, undyed clothing"

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"Elegant and committed clothing & jewelry, made in France."

About us

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“Natural, local & respectful in every detail.”

Ethics & Ecology

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