Cru

Saison 1: Time Regained"

Episode 4 "The Bouquet"

Jeune femme brune se tient sous une arche blanche, entourée d'un bouquet de tulipes et d'un gramophone en laiton brillant. Vêtue d'un jean écru fabriqué en France, aux poches en forme de tulipe, elle couvre son buste nu avec ses bras, dévoilant un tatouage délicat.

Welcome to the oniric universe of Virginie Voncken.

Her concept CRU offers a contemporary wardrobe without dye, both ethical and refined. It is inspired by nature and locally crafted from it.
Explore the first season "Time Regained," composed of eight episodes.
Month after month, each episode highlights exceptional craftsmanship, reimagining iconic pieces in a sustainable and creative way.

The eight episodes of Time Regained

Time Regained

  • THE SUISTANABLE DENIM 380 €
  • THE JEAN'S NECKLACE 350 €
  • THE JEWEL BELT 265 €
  • THE PEARLS EARRINGS 128 €
Discover episode 1 : Prélude

Prélude

  • THE GOTS TEE-SHIRT 160 €
  • THE PEARLS HOOPS 165 €
  • THE CHOKER 180 €
  • THE PEARLS PENDANTS 150 €
Discover episode 2 : The reading

Cru, the purist concept of undyed clothing, unveils its inaugural season: "Time Regained".

Inspirations

Embark on a journey into a world where purity dances with resilience. "Time Regained" transports you to a realm after the great upheaval, where nature has reclaimed its sovereignty, and an enlightened civilization emerges from the remnants of the past.

On the expansive shores of the Normandy coast, a new era unfolds. The steadfast against the high tides have forged a society radically distinct, steeped in wisdom and reverence. Amidst the remnants of Belle Époque villas, autonomous nomadic abodes blossom here and there. Adorned with solar panels, they can float, soar, and move with the rhythm of tides or storms, remnants of bygone times. Each morning, these blossoming cottages unfurl like flowers, closing in the evening to protect their occupants.

"Time Regained" narrates the memories of Flora, from her Petal House, unveiling the art of living in a new society built on respect for the past and its resources. Explore this near futurew here life is serene, infused with elegance, and adorned with sublime moments.

Plage étendue, maisonnette futuriste en forme de tulipe, recouverte de panneaux solaires miroirs, posée sur une dune de sable au milieu de la plage. Reflet dans une mare d'eau créant une seconde tulipe. À l'horizon, la mer, quelques nuages dans le ciel. Le coucher de soleil derrière la maison offre une lumière apaisante à l'ensemble.

@virginievoncken
Blossoms body and heart

Discover on Instagram @virginievoncken, the sustainable French brand. Follow our latest creations, showcasing our local excellence craftsmanship and ecological commitments!