[kʁy] (in French, a play on words with the color 'écru'; removing the 'e' from the French word 'écru,' 'cru' means raw, undyed)

Cru (adjective) = Raw, in its natural state, unprocessed.

Cru (noun) = From its creation, from its production - Vineyard: great vintage.

Cru (verb) = Past participle of the verb "croire" (to believe; to consider something possible, someone sincere).

Crû (verb) = Past participle of the verb "croître" (to grow, develop, thrive, in reference to plants).

"Discover the Cru collection, a simple and innovative solution to significantly reduce textile pollution. With a purist approach, Cru presents the only collection entirely composed of noble natural fibers, in natural colors, without any bleaching or dyeing. Cru offers a chic and sustainable wardrobe without compromising the environment."

Discover the range of undyed CRU products.


Locally made natural products without any dye



adj sing inv

- Related to biology, the science of life and living organisms.

- Non-chemical, without the use of synthetic products.


Virginie Voncken has obtained certification from the GOTS label, issued by Ecocert Greenlife under License number: 271020. All her products made from 100% organic cotton are GOTS certified (Global Organic Textile Standard).

GOTS is the strictest international label. It guarantees that all parties involved in producing the product:

- Use environmentally friendly processes
- Respect the working conditions of employees
- Use organic fibers and non-polluting transformation processes

The GOTS certificate requires an annual audit by an independent organization of each company involved in producing the products. My audit is conducted by Ecocert.

Learn more about Ecocert.
Discover clothing made from certified organic fibers GOTS.

Biological Concept Products

Organic fibers clothing